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The research MAR instead its fundamental research activities in the research program 'Entrepreneurship and Innovation', particularly in the research line "Marketing and innovation." The broad experience of the research will in future focus on the three topics outlined above.

The research MAR instead its fundamental research activities in the research program 'Entrepreneurship and Innovation', particularly in the research line "Marketing and innovation." The broad experience of the research will in future focus on the three topics outlined above.

Recent Submissions

Store personality impression formation: Comparing grocery and fashion retailing

Nothing beats the real thing: The role of environmental simulation in research on customer retail experiences

Store personality as a source of customer value

The adoption of technology-based customer complaining

Frontline employees’ personality traits: customer preferences and the homophily effect

 

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