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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/11419

Title: The relationships between responsive and proactive market orientation and innovation performance in family firms
Authors: BECK, Lien
Debruyne, Marion
JANSSENS, Wim
LOMMELEN, Tinne
Issue Date: 2010
Citation: Workshop on Family Firms Management Research, 6, Barcelona, June 6-8 2010.
Abstract: The relationship between market orientation and innovation performance receives a lot of attention in the academic world. However, despite of the importance of family businesses, research about market orientation in a family business context is limited. Therefore, this study aims to improve our understanding of the relationship between market orientation and innovation performance in family businesses. We propose that this relationship is contingent on one internal variable specific to the family business – generational involvement – and one environmental variable – competitive intensity. Using multiple regression analysis, we find that competitive intensity has a moderating effect on the relationship between market orientation and innovation performance in family businesses.
URI: http://hdl.handle.net/1942/11419
Category: C2
Type: Conference Material
Appears in Collections: Research Center for Entrepreneurship and Innovation
Marketing
Governance

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