www.uhasselt.be
DSpace

Document Server@UHasselt >

Browsing by Author Geuens, Maggie

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:   
Sort by: In order: Results/Page Authors/Record:
Showing results 1 to 2 of 2
TitleTypeIssue Date
The impact of consumer characteristics and campaign related factors on brand confusion in print advertising
Journal of marketing communication, 7(4). p. 231-243
Journal Contribution2001
Online advertising and congruency effects: It depends on how you look at it
International Journal of Advertising
Journal Contribution2012
Showing results 1 to 2 of 2