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Browsing by Author De Pelsmacker, Patrick

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TitleTypeIssue Date
Effects of Scarcely Dressed Models in Advertising on Body Esteem for Belgian Men and Women
SEX ROLES, 60(5-6). p. 366-378
Journal Contribution2009
Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance
ACCIDENT ANALYSIS AND PREVENTION, 41(2). p. 276-285
Journal Contribution2009
Impact of Threat Appeals on Ad Evoked Fear and Message Credibility: The Role of Prime, Frame and Dead Relatedness
Terlutter, Ralf & Diehl, Sandra & Okazaki, Shintaro (Ed.) Advances in Advertising Research (Vol. 1) - Cutting Edge International Research, p. 97-109.
Book Section2010
Online advertising and congruency effects: It depends on how you look at it
International Journal of Advertising
Journal Contribution2012
Smells like me Personality and perfume choice
INTERNATIONAL JOURNAL OF MARKET RESEARCH, 51(4). p. 465-480
Journal Contribution2009
Showing results 1 to 5 of 5