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Browsing by Author LEROI-WERELDS, Sara

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TitleTypeIssue Date
A Comparison Of Commonly Used Methods For Measuring Customer Value: An Empirical Study
Proceedings of the 40th EMAC conference.
Proceedings Paper2011
Communicating value from a service dominant logic perspective: the explicitness of the customer's resource integrating role in advertising
Proceedings of the 2013 EMAC Conference
Proceedings Paper2013
CREATING SERVICE VALUE: A CROSS-RETAIL FORMAT STUDY OF HOLBROOK’S TYPOLOGY
AMA Servsig 2014
Proceedings Paper2014
'Customer Value': bepaling en meting van het concept
Theses and Dissertations2008
Customer Value : From Measurement to Creation and Communication
International Colloquium on Relationship Marketing (ICRM 2012), Nottingham - United Kingdom, 25-27 September 2012
Conference Material2012
Customer value measurement
Research Report2011
Exploring the Customer Value of Co-Creation
International Colloquium on Relationship Marketing, Nottingham - United Kingdom, 25-27 September 2012
Conference Material2012
The Psychological Capital of the Customer: A Positive Resource for Encouraging Customer Participation
International Colloquium on Relationship Marketing (ICRM 2012), Nottingham - United Kingdom, 25-27 September 2012
Conference Material2012
Store personality as a source of customer value
Working Paper2012
Store Personality as a Source of Customer Value
North America - Advances in Consumer Research
Proceedings Paper2012
To Participate or Not Participate. Exploring the Perceived Value of Co-production
Proceedings of the 2013 EMAC Conference
Proceedings Paper2013
Value Co-Creation and the Psychological Capital of the Customer
Rita, Paulo (Ed.). Proceedings of the 41st Annual EMAC Conference, p. 369-369
Proceedings Paper2012
Showing results 1 to 12 of 12