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Browsing by Author STREUKENS, Sandra

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TitleTypeIssue Date
A Comparison Of Commonly Used Methods For Measuring Customer Value: An Empirical Study
Proceedings of the 40th EMAC conference.
Proceedings Paper2011
A Machine Learning Approach To Analyzing Multi-Attribute Data: Development And Illustration Of The Ordeval Algorithm
Proceedings of the 40th EMAC conference.
Proceedings Paper2011
Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context.
Esposito-Vinzi, Vincenzo & Chin, Wynne & Henseler, Jorg & Wand, Huiwen (Ed.) Handbook of Partial Least Squares: Concepts, Methods and Applications.p. 567-587.
Book Section2010
Building capabilities to manage strategic alliances
INDUSTRIAL MARKETING MANAGEMENT, 40(6). p. 875-886
Journal Contribution2011
Communicating value from a service dominant logic perspective: the explicitness of the customer's resource integrating role in advertising
Proceedings of the 2013 EMAC Conference
Proceedings Paper2013
Customer Preferences for Frontline Employee Traits: Homophily and Heterophily Effects
PSYCHOLOGY & MARKETING, 30 (12), p. 1043-1052
Journal Contribution2013
Customer self-efficacy in self-service technology: assessing between- and within-person differences
JOURNAL OF SERVICE RESEARCH, 11(4). p. 407-428
Journal Contribution2009
Customer value measurement
Research Report2011
Deliberate learning mechanisms for stimulating strategic innovation capacity
LONG RANGE PLANNING, 46 (1-2), p. 39-71
Journal Contribution2013
The effect of history of teasing on body dissatisfaction and intention to eat healthy in overweight and obese subjects
EUROPEAN JOURNAL OF PUBLIC HEALTH, 22 (1), p. 121-126
Journal Contribution2011
The Effect of Mating Cues on Ad Preference from the Perspective of Evolutionary Psychology
Proceedings of the 8th International Conference on Research in Advertising (ICORIA).
Proceedings Paper2009
Exploring the Customer Value of Co-Creation
International Colloquium on Relationship Marketing, Nottingham - United Kingdom, 25-27 September 2012
Conference Material2012
From Armani to Zara: Impression Formation Based on Fashion Store Patronage
Global Marketing Conference, Tokyo, 9-12 September 2010.
Conference Material2010
From Armani to Zara: Impression formation based on fashion store patronage
Journal of Business Research, 65(10), p.1487-1494.
Journal Contribution2012
Frontline employees and performance: optimizing the frontline, maximizing the bottom line
Rust, Roland; Huang, Ming-Hui (Ed.). Handbook on Research in Service Marketing, p. 244-269
Book Section2014
Frontline employees’ personality traits: customer preferences and the homophily effect
Working Paper2009
Frontline employees’ personality traits: customer preferences and the homophily effect
Stauss, Bernd & Brown, Stephen W. & Edvardsson, Bo & Johnston, Robert (Ed.) QUIS 11 Moving Forward with Service Quality. p. 653-653.
Proceedings Paper2009
Online complaining: understanding the adoption process and the role of individual and situational characteristics
Managing Service Quality, 23 (1), p. 4-24
Journal Contribution2013
The Psychological Capital of the Customer: A Positive Resource for Encouraging Customer Participation
International Colloquium on Relationship Marketing (ICRM 2012), Nottingham - United Kingdom, 25-27 September 2012
Conference Material2012
Return on marketing investments in B2B customer relationships: A decision-making and optimization approach
Industrial Marketing Management, 40 (1), p. 149-161
Journal Contribution2011
Showing results 1 to 20 of 34