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Browsing by Author JANSSENS, Wim

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TitleTypeIssue Date
A Comparison Of Commonly Used Methods For Measuring Customer Value: An Empirical Study
Proceedings of the 40th EMAC conference.
Proceedings Paper2011
Assessing crossmodal correspondences for food products: Implications for product packaging and brand naming.
Proceedings for International Food Marketing Research Symposium, 2013, Budapest, Hungary, p. 28-31
Proceedings Paper2013
A Study of the Relationships Between Generation, Market Orientation, and Innovation in Family Firms
FAMILY BUSINESS REVIEW, 24(3). p. 252-272
Journal Contribution2011
Bargain effectiveness in differentiated store environments: When a good deal goes bad
2014 Shopper Marketing & Pricing Conference Proceedings, p. 36-37
Proceedings Paper2014
Bargain effectiveness in differentiated store environments: When a good deal goes bad
Proceedings of the 43rd annual EMAC conference
Proceedings Paper2014
Communicating value from a service dominant logic perspective: the explicitness of the customer's resource integrating role in advertising
Proceedings of the 2013 EMAC Conference
Proceedings Paper2013
Congruency of crossmodal correspondence between an ambient scent and a product packaging: the effect on packaging preference
Consumer Sensory Innovation Lab - Understanding The Customer’s Sensory Experience, Philadelphia, VS, 5/6/2014 - 6/6/2014
Conference Material2014
DESIGNING FOR MULTIPLE SENSES WHILE USING VISUAL REPRESENTATION TECHNIQUES? CROSSMODAL CORRESPONDENCES AS A COUNTERFORCE TO THE DOMINANCE OF THE VISUAL SENSE
Design and Emotion, Bogota, Colombia, 8/10/2014 - 10/10/2014
Conference Material2014
Do you see what I see? The ecological validity of environmental simulations in customer retail experience research
International Colloquium on Global Design and Marketing, Lincoln - UK, 8-9 December 2011
Conference Material2011
The effect of consciously and unconsciously perceived scent on desire for food products.
Rita, Paulo (Ed.). Proceedings of the 41th EMAC Conference (electronic), p. 213-213
Proceedings Paper2012
The effect of history of teasing on body dissatisfaction and intention to eat healthy in overweight and obese subjects
EUROPEAN JOURNAL OF PUBLIC HEALTH, 22 (1), p. 121-126
Journal Contribution2011
The Effect of Mating Cues on Ad Preference from the Perspective of Evolutionary Psychology
Proceedings of the 8th International Conference on Research in Advertising (ICORIA).
Proceedings Paper2009
Effects of Scarcely Dressed Models in Advertising on Body Esteem for Belgian Men and Women
SEX ROLES, 60(5-6). p. 366-378
Journal Contribution2009
Fashion store personality: Scale development and relation to self-congruity theory
Journal of Global Fashion Marketing, 2(2), p. 1-11
Journal Contribution2011
Fashion Store Personality: Scale Development and Relation to Self-Congruity Theory
Global Marketing Conference, Tokyo, 9-12 September 2010.
Conference Material2010
Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance
DE PELSMACKER, Patrick & DENS, Nathalie (Ed.) Research in Advertising: Message, medium, and context, p. 123-132.
Book Section2009
Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance
ACCIDENT ANALYSIS AND PREVENTION, 41(2). p. 276-285
Journal Contribution2009
From Armani to Zara: Impression Formation Based on Fashion Store Patronage
Global Marketing Conference, Tokyo, 9-12 September 2010.
Conference Material2010
From Armani to Zara: Impression formation based on fashion store patronage
Journal of Business Research, 65(10), p.1487-1494.
Journal Contribution2012
A holistic framework for conceptualizing customer experiences in retail environments
International Journal of Design, 7(2), 1-18
Journal Contribution2013
Showing results 1 to 20 of 46