Document Server@UHasselt >

Browsing by Author BRENGMAN, Malaika

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:   
Sort by: In order: Results/Page Authors/Record:
Showing results 1 to 20 of 36
TitleTypeIssue Date
An exploratory study on grocery shopping motivations
European advances in consumer research, p. 135-140.
Book Section2002
Assessing the impact of colour in the store environment: an environmental psychology approach
Proceedings of the 10th Congress of the International Colour Association: AIC Colour 05, Granada, Spain, May 8-13, 2005. p. 551-554.
Proceedings Paper2005
Capturing the image of second-hand stores: investigating the underlying image dimensions
Asia Pacific advances in consumer research: vol. 5. p. 387-393.
Proceedings Paper2003
Case: Direct marketing at Tesco: "Join the club ..."
Marketing communications, p. 389-393.
Book Section2004
Case: Direct marketing bij Tesco: "Join the club"
Marketing communicatie, p. 374-378.
Book Section2005
Case: Het Axe-effect
Marketing communicatie, p. 94-98.
Book Section2005
Case: Jealous as Axe
Marketing communications, p. 99-102.
Book Section2004
Case: POP in de c-store - het geval Red Bull
Marketing communicatie, p. 398-400.
Book Section2005
Case: POP in the C-store, the case of Red Bull
Marketing communications, p. 413-415.
Book Section2004
Consumer characteristics and brand confusion
Proceedings of the 4th Annual Conference of the Global Institute for Corporate and Marketing Communications.
Proceedings Paper1999
Customer relationship management research: voids in the current literature
Proceedings of the 13th International Cooloquium in Relationship Marketing (ICRM), St.John's, Newfoundland, Canada, June 21-24, 2005.
Proceedings Paper2005
Customer relationship management systems research: voids in the current literature
American Conference on Information Systems (AMCIS), Omaha, Nebraska.
Conference Material2005
De invloed van kleur in de winkelomgeving op de consument, benaderd vanuit de omgevingspsychologie
VOSEKO-tijdingen, (1). p. 27-30
Journal Contribution2003
Determinants of fashion store personality. A consumer perspective
Journal of Product and Brand Management, 18(5). p. 346-355
Journal Contribution2009
Determinants of fashion store personality. A consumer perspective
Guzman, Francisco (Ed.) Experiential Brands, Identity and Reputation: The Power of Intangible Assets in Expresive Organizations and Markets. p. 9-9.
Proceedings Paper2008
Determining fashion store personality dimensions: An exploratory study based on repertory grid data and grounded theory
Timmermans, Harry (Ed.) Proceedings of Recent Advances in Retailing and Services Science: vol. 15. p. 27 bis-27bis.
Proceedings Paper2008
Developing a typology of airport shoppers
TOURISM MANAGEMENT, 25(5). p. 615-622
Journal Contribution2004
Differentiatiestrategie in de kleinhandel
Proceedings of the ES Facultary Research Day 2007. p. 37-37.
Proceedings Paper2007
Fashion Store Personality: Scale Development and Relation to Self-Congruity Theory
Global Marketing Conference, Tokyo, 9-12 September 2010.
Conference Material2010
Food retailing, now and in the future: a consumer perspective
Journal of Retailing and Consumer Services, 10(4). p. 241-251
Journal Contribution2003
Showing results 1 to 20 of 36