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Browsing by Author MATTHYSSENS, Paul

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TitleTypeIssue Date
A framework for strategic alliances: literature review and research agenda
Research Report1993
A marketing perspective on global purchasing strategy
Proceedings of the 21st Conference, Rotterdam, The Netherlands, September 1-3, 2005.
Proceedings Paper2005
An empirical investigation into buyer profiles
Valla, J.P. & e.a. (Ed.) Interaction, relationships and networks in business markets: proceedings of the 13th IMP Conference, Lyon, France, 4-6 sept. 1997. p. 161-185.
Proceedings Paper1997
Assessing export performance measurement
Advances in international marketing, 8, p.85 - 114
Journal Contribution1996
A strategy process perspective on export withdrawal
JOURNAL OF INTERNATIONAL MARKETING, 7(3). p. 10-37
Journal Contribution1999
A technological contingency perspective on the depth and scope of international outsourcing
Journal of international management, 10(2). p. 287-305
Journal Contribution2004
Barriers to strategic innovation: a network perspective
Research Report1999
Barriers to strategic innovation in industrial markets
Advances in Business Marketing and Purchasing, 13. p. 701-723
Journal Contribution2005
Beslissingsondersteunende systemen en besluitvorming in marketingmanagement
Informatie en kennis in de economie. p. 529-547
Journal Contribution1998
Building capabilities to manage strategic alliances
INDUSTRIAL MARKETING MANAGEMENT, 40(6). p. 875-886
Journal Contribution2011
Building competences for new customer value creation: an exploratory study
Industrial marketing management, 35(8). p. 961-973
Journal Contribution2006
Buyer profiles: an empirical investigation of changing organizational requirements
European journal of purchasing & supply management, 7. p. 197-208
Journal Contribution2001
Characteristics of international salesmen: an empirical study
Marketing thought around the world, p.1268 - 1285
Journal Contribution1991
Cognition-in-context: reorienting research in business market strategy
Journal of business & industrial marketing, 18(6-7). p. 595-606
Journal Contribution2003
Commerciëel beleid voor duurzame consumptiegoederen
Handboek marketing, 27(6), p.1 - 24
Journal Contribution1991
Concurrentiestrategieën in industriële markten
Handboek Commercieel technici, Thema 869
Journal Contribution1996
Concurrentiestrategie en marktdynamiek: op weg naar concurrentievoordeel in industriële markten
Book1998
Content analysis of mission statements in Belgian organizations
Research Report1996
Coordinating purchasing: strategic and organizational issues
Gemünden, H.G. & Ritter, T. & Walter, A. (Ed.) Relationships and Networks in International Markets, p. 323-342.
Book Section1997
Country exit strategies and decision making: an exploratory study among Dutch companies
Contemporary developments in marketing, p. 215-225.
Book Section1999
Showing results 1 to 20 of 114