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TitleTypeIssue Date
A Comparison Of Commonly Used Methods For Measuring Customer Value: An Empirical Study
Proceedings of the 40th EMAC conference.
Proceedings Paper2011
A comparison of some AI and statistical classification methods for a marketing case
European journal of operational research, 103(2). p. 312-325
Journal Contribution1997
A data mining framework for opitmal product selection in convenience stores
European Conference on Information Systems, 8, Vienna ; 3/07/2000-5/07/2000.
Conference Material2000
A data mining framework for optimal product selection in retail supermarket data: the generalized PROFSET model
Proceedings of the Sixth International Conference on Knowledge Discovery and Data Mining (KDD-2000), August 20-23, Boston, Mass., USA. p. 300-304.
Proceedings Paper2000
A framework for self adaptive websites: tactical versus strategic changes
Proceedings of PAKDD 2000. p. 1-6.
Proceedings Paper2000
Am I cheap? Testing the role of store personality and self-congruity in discount retailing
European Association of Education and Research on Commercial Distribution (EAERCD), Parma - Italy, 29 June - 1 July 2011
Conference Material2011
Am I cheap? Testing the role of store personality and self-congruity in discount retailing
The International review of retail, distribution & consumer research (Print), 21(5), p. 513-539
Journal Contribution2011
A multivariate Poisson mixture model for marketing applications
STATISTICA NEERLANDICA, 58(3). p. 322-348
Journal Contribution2004
An Analysis of Sequences of Tactics and Communication Exchanges used by Buyers in Negotiation Role Plays
Proceedings of the 20th Annual IPSERA Conference. p. 535-555.
Proceedings Paper2011
Are innovation patterns in manufacturing and services converging? A multivariate analysis of CIS-3 data for the flemish business sector
DRUID Summer Conference 2006, Copenhagen, Denmark.
Conference Material2006
Assessing the effect of store environment dimensions on customer irritation: a multi-setting empirical study
Proceedings of the 15th AFM Conference
Proceedings Paper2014
Attribute importance: assessing nonlinear patterns of factors contributing to customer satisfaction
Research methodologies for the new marketing, p.160 - 171
Journal Contribution1996
Belgium's consumer goods marketing in European Union perspective: an interpretation
Research Report1995
Belgium's consumer goods marketing in the perspective of the European Union: an interpretation
Research Report1995
Building an association rules framework to improve product assortment decisions
DATA MINING AND KNOWLEDGE DISCOVERY, 8(1). p. 7-23
Journal Contribution2004
Buyers and e-negotiations: which impact does the communication mode have on results, tactics and behaviour at the negotiation table?
Esposito, Emilio; Evangelista, Pietro; Pastore, Giovanni; Raffa, Mario (Ed.). Purchasing and Supply Management in a Changing World - Ipsera 2012 Conference Proceedings, p. CP12-1-CP12-23
Proceedings Paper2012
Comparing classification methods for a marketing application
Kodratoff, Y. & e.a. (Ed.) Statistics, machine learning and knowledge discovery in databases: 8th European Conference on Machine Learning, Heraklion, April 25-29, 1995. p. 118-133.
Proceedings Paper1995
Comparing complete and partial classification for identifying customers at risk
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 20(2). p. 117-131
Journal Contribution2003
Comparing complete and partial classification for identifying latently dissatisfied customers
MACHINE LEARNING: ECML 2000. p. 88-95
Journal Contribution2000
Comparing different measures of atribute relevance
Proceedings of the 1995 Seminar on New Techniques and Technologies for Statistics: 2nd International Conference, Bonn, November 20-22, 1995. p. 520-532.
Proceedings Paper1995
Showing results 1 to 20 of 63